Rupali is an Assistant Professor of Marketing at INSEAD. She received her PhD in Quantitative Marketing from Stanford University's Graduate School of Business. Before entering academia, she earned a bachelor’s in electronics and communication engineering, completed an MBA, and worked as a management consultant.
Her research investigates areas such as marketing analytics, technology adoption and customer centricity. She uses randomized field experiments, machine learning and econometric analysis to causally study marketing strategies for small-scale firms and creators.
