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Yann Cornil

PhD Student


Yann Cornil is a fourth year PhD student in marketing (consumer behaviour) at INSEAD. He is doing his dissertation on the relation between pleasure expectations and food quantity under the supervision of Pierre Chandon, The L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD.

He researches food portion size and pleasure, sports eating habits, health claims on food packaging and their effects on visual estimation of food quantity.

His research featured in global newspapers such as The Wall Street Journal, the Financial Times, the New York Times, Chicago Tribune and USA Today.


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Extending the Life of Coca-Cola

Adding a healthier Coke to a line of brands already positioned to be “better for you” could be a winning formula.
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