Europe | INSEAD Knowledge

A light bulb assembled from construction blocks

Strategy

AI Is Supercharging Open Innovation

T. S. Andersson, A. Shipilov, N. Furr

As AI reshapes business strategy, large corporations are racing to innovate alongside startups.

Economics & Finance

Europe's Historic Second Chance

F. Candelon, T. Evgeniou, T. Ramge

With its industrial strength and ecosystems, the Old Continent must seize the opportunity to leapfrog the US and other major economies.

Responsibility

Your Strategy Is a Flashlight, Not a Business Plan

Andrew Shipilov

Organisations must treat strategy as a continuous search for opportunity – not a document they write once and shelve.

Use of AI in computer aided design of buildings

Operations

Can AI Align Sustainability and Profits?

K. Cool, A. Atasu

Norwegian start-up Consigli is creating impressive value for real estate developers and the environment with the help of AI. Its recent US$390 million buyout suggests they are doing something right.

hand balancing human brain and AI as if on a scale

Leadership & Organisations

Unravelling the Deep Tensions of Human-AI Collaboration

A. Galsgaard, J. Meyer

What appears like AI hesitance is in fact a profound process of adaptation as the technology reshapes the role of human judgement.

Nutri-Score A indicated on a food package close-up

Marketing

When Nutrition Labels Work – and When They Don't

P. Chandon, A. Indaburu

At-a-glance nutrition labels on restaurant menus can promote healthier choices among middle-class consumers. But what about the rest?

Operations

Bringing Life-Saving Health Innovations to Market: At What Costs?

Stephen E. Chick

Conditional market access schemes can accelerate access to effective new treatments. To better balance their costs and health benefits, collaborative negotiation is key in pricing.

Strategy

The World’s Most Talent Competitive Countries, 2025

P. A. L. Evans, L. F. Monteiro, R. E. Reynoso

The latest edition of the Global Talent Competitiveness Index unveils a new country at the top of the rankings, alongside insights on maintaining an edge in a rapidly evolving world.

Large air-conditioning unit in the junk yard

Operations

How to Fix A Hidden Climate Threat

M. Thierry, L. Van Wassenhove

Tackling the invisible but growing problem of refrigerant emissions requires more proactive businesses in the ecosystem.

Strategy

Flowers, Bees and the Secret to Platform Growth

P. Albuquerque, L. Stourm

A fresh take on the sharing economy’s challenge of attracting both users and providers.

Responsibility

Fast Track to Sustainable Mobility

M. Kioufis, L. Van Wassenhove

How the Le Mans motor race is paving the way for hydrogen-powered cars.

Strategy

Europe Without America

Michael A. Witt

In defence, energy security and other realms, Europe must wean itself off its dependence on the United States since World War II. Quickly.

Marketing

Heritage Meets Innovation: Staying Relevant in Luxury

F. Godart, J. Guiony

How LVMH, the world's largest luxury conglomerate, maintains relevance in a rapidly changing market.

Leadership & Organisations

Leadership Team Alignment: Lessons From the Trenches

F. Godart, A. Tirard

A conversation with top pharma CEO Elcin Barker Ergun on how aligning senior leaders will lead to organisational success.

Operations

Improving Access to Drugs: The Critical Role of Supply Chain Risk

T. Breugem, I. Parsa, L. Van Wassenhove, K. Van Oorschot

A simple way of thinking about medical criticality, supply chain risk and their interactions can lead to more sustainable solutions for drug shortages.

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