Logo Knowledge

Operations

Sort by:

colourful swirls

Marketing

Why It Pays to Do Things Differently

INSEAD Knowledge

How a hydration company built a successful business model by going against the grain.
Woman at a crossroads

Marketing

Making High-Stakes Decisions Right

Lily Fang

INSEAD professors shed light on how people and machines can sharpen their judgement across work and personal contexts.
robot representing ai controlling a human brain

Technology & Innovation

How to Use AI Without Eroding Critical Thinking

M. Tamisier-Fayard, T. Evgeniou, A. Fayard

AI systems should be designed to strengthen diverse thinking, deepen expertise and preserve human agency.
conceptual cash register

Marketing

Why Does Spending Money Feel So Painful?

Lily Fang

Insights on rewarding asymmetric teams, strategic decision-making, AI buildouts and more.
1 comment
track of green light across road amongst greenery

Operations

Growth Through Sustainability, Backed by Data

K. Cool, J. Liao, A. Izquierdo

How an automative repair company drove both growth and sustainable operations though innovation and reliable data.
Cracked Egg

Operations

Your AI Is Only as Good as Your Data

INSEAD Knowledge

Would senior leaders bet their bonus on the accuracy of their organisation's data? The answer is almost always the same: no.
Airplane taking off sunset

Operations

Airbus and the Hydrogen Horizon

A. Johnson, M. Sosa, H. Shah

The world’s leading aerospace company shows that successful innovation is not just about technical breakthroughs.
Road map

Operations

Digital Transformation Starts With Data

INSEAD Knowledge

Most digital transformation programmes fail not because of the technology, but because of what comes before it.
concept of social networks

Leadership & Organisations

How Social Media Impacts Culture Change

Lily Fang

New research by INSEAD faculty on organisational culture, algorithmic pricing, sustainable futures and more.
Quantum Computing

Technology & Innovation

Quantum’s Transistor Moment

INSEAD Knowledge

The question isn’t whether quantum computing works, it’s whether your business is ready when it does.
checklists and a cross

Operations

How to Make the Most Out of Value-Based Healthcare

S. Chick, S. Hasjia, S. Zorc

The effectiveness of basing healthcare reimbursement policies on health outcomes lies in the ability to align diverse incentives. That’s why contract design matters.
blindfolded businessman throwing a dart

Strategy

Why Leaders Are Flying Blind Into AI

R. Genovska, P. Parker

Every sector runs on hidden formulas. AI is widening the gap between those who see them and those who don’t.
2 comments
owl on branch

Responsibility

Be An Owl: Turn Sustainability Regulations Into Advantage

A. Atasu, L. Van Wassenhove

Better to be seated at the table than to be on the menu.
1 comment
hand winding up a wound-up man

Operations

Can Your Audience Stifle Your Creativity?

Lily Fang

New research on EV range anxiety, creators’ complex relationships with their audience, how the market values AI investments and more.
life boat attached to a ship

Responsibility

The Role of Business in the Humanitarian New Normal

B. Thakur-Weigold, L.Van Wassenhove

As support for aid shrinks, business can help make the system more resilient.