Luxury
Marketing
The Playbook for RIMOWA’s Transformation
How a humble German household name created its own market and became a symbol of contemporary luxury.
Marketing
Heritage Meets Innovation: Staying Relevant in Luxury
How LVMH, the world's largest luxury conglomerate, maintains relevance in a rapidly changing market.
Marketing
Is India the Next Global Luxury Hub?
India looks set to be the luxury market’s next growth driver. Here’s how brands can make their mark.
Marketing
Etiquette as a Luxury Brand-Building Tool
How the luxury and prestige industries create immersive experiences to attract and deeply connect with their clients.
Marketing
How Tech Transforms Luxury Brands’ Value Proposition
Luxury brands are increasingly leveraging technology to reduce uncertainty and enrich experience throughout the customer journey.
Marketing
How Luxury Consumers Can Seem More Authentic
Consumers can mitigate the negative social consequences of wearing luxury items by publicly revealing their passion for the products or brands.
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Marketing
How Luxury Is Reinventing Itself
Luxury brands must secure a place in the hearts and minds of their customers, their partners and the public.
