Middle East
Entrepreneurship
The Hidden Rules of China-Gulf Investment Dealmaking
Expectation and cultural gaps are killing deals before they close. Here’s how to bridge them.
Economics & Finance
Global Oil Crisis: Are We Nearing the Tipping Point?
Oil supplies are running dangerously low as the US-Iran standoff wears on.
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Marketing
How GenAI Is Driving Personalised Marketing in the UAE
The technology is helping marketers go beyond traditional segmentation strategies to deliver truly individualised experiences across a dynamic population.
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Family Business
Saudi Arabia Tackles the “Succession Decades”
The Kingdom's systemic approach to supporting family enterprises can offer critical lessons for policymakers and business leaders elsewhere.
Marketing
Beyond Humans: AI-Driven Marketing in the UAE
What the future of marketing could look like in an AI-native ecosystem.
Entrepreneurship
Using Science to Enhance the Customer Experience
Hypotheses and experimentation are helping the Saudi government transform the way it serves customs users.
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