
In most scenarios, B2C companies have more to gain by bargaining than not.
Alena Komaromi is an INSEAD MBA, Entrepreneur and Financial Services professional, most recently in Wealth Management in Zürich, Switzerland. A keen follower of win-win negotiations strategies, Alena likes to write articles and blogs on this topic. She received a Master’s degree in Energy, Trade and Finance from Cass Business School.
In most scenarios, B2C companies have more to gain by bargaining than not.
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