Firms that let biases run amok in their procurement department give their more informed competitors a huge advantage in terms...
Anton Ovchinnikov is an INSEAD Visiting Professor of Technology, Operations and Decision Sciences. He is also a Distinguished Professor of Management Analytics and Scotiabank Scholar of Customer Analytics at the Smith School of Business of Queen’s University in Canada.
Anton’s research interests include, on the theoretical side, behavioural operations, revenue management and environmental sustainability. On the applied side, he studies data-driven applications in business, government and nonprofit sectors. Prior to his appointment at INSEAD and Queen’s, he taught data and decision analysis courses at the University of Virginia, management science and supply chain management courses at the University of Toronto, as well as in multiple executive educations programmes around the world.
Before starting his academic career, he worked in Germany, the Netherlands and Russia in the area of commercialising high-tech developments and co-owned a business in industrial and architectural design.
Anton has a PhD in operations management from the University of Toronto and a Specialist degree in economics from his hometown university in Krasnoyarsk, Russia.
Revenue-based loyalty programmes yield better profits, but consumers don’t have to be on the losing end.