Hilke Plassmann

Hilke Plassmann is INSEAD's Octapharma Chaired Professor of Decision Neuroscience and Associate Professor of Marketing at INSEAD. She joined INSEAD in September 2008. She is a Principal Investigator in the Social Affective Neuroscience Team at the Brain and Spine Institute (ICM) of Sorbonne University. She has been a visiting faculty at the Wharton School, NYU's Stern School of Business and Bonn University and Affiliated Faculty at the connive Neuroscience Unit of the Ecole Normale Superieure. In 2005, she earned a PhD in Marketing and Neuroscience (Dr.rer.pol) from the University of Münster´s School of Business and Economics, and then was a postdoctoral scholar at Stanford University and the California Institute of Technology.

Hilke’s primary research areas are consumer decision-making and its strategic marketing implications at the intersection of neuroscience, psychology and economics (e.g., influence of marketing actions on the consumption experience, the neural basis of different decision-making related value signals, and ways to alter/self-control/regulate these signals). Her research has appeared in leading academic journals such as the Proceedings of the National Academy of Sciences of the USA and Journal of Neuroscience. It has received international newspaper, radio, and TV coverage by, among others, CNN, ABC News, Fox News, Arte, Galileo, National Public Radio, The New York Times, The Economist, The New Yorker, Science Magazine, Scientific American,Focus, Spiegel, and Absatzwirtschaft. Hilke received several awards and grants for her research.

Read case studies by Hilke here.

Latest Posts and Articles