Much of the classic market research advice applies to consumer neuroscience as well – but the emerging field also features...
Marketers need to understand the strengths and weaknesses of the six main tools of neuromarketing.
A man’s testosterone level can tell you the type of products he may gravitate towards.
Neuroanatomy may help explain why some people are better than others at resisting food temptations.
AI and Big Data allow innovators to leverage neuroscientific knowledge at scale to untapped markets.
The holy grail of marketing—a universal predictor of customer behaviour—may be closer than ever, thanks to recent advances in...