Being customer-centric in a digital world requires not a plan but a process.
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The old ways of running a company won’t cut it in a digital world.
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Joerg Niessing
Affiliate Professor of Marketing
Joerg Niessing is an Affiliate Professor of Marketing and excels in bridging academia and the business world. He holds a PhD in Marketing from the University of Muenster. Besides his academic career Joerg brings over 13 years of consulting experience building leading brands and delivering profitable growth through distinctive customer insights and data analytics. His diverse background includes marketing and branding strategy, marketing analytics, digital & social media marketing, and customer relationship management across a broad range of industries. He conducted work for many multinationals in more than 15 countries in North and South America, Europe and Asia.
At INSEAD, Joerg focuses on marketing analytics, brand management, and (“big”) data analytics and develops and teaches courses in these areas. He is also the Executive Director of INSEAD eLab, the research and analytics center at INSEAD that focuses on the intersection of data analytics, customer insights and new technology. Joerg gives talks and consults for a number of organisations in his area of expertise.
Before joining INSEAD Joerg worked as an Associate Partner at Prophet; a strategic brand and marketing consultancy, where he led the customer insights & analytics team. At Prophet he worked with companies to uncover and activate actionable customer insights through the application of customised research & analytics methods. He developed in-depth experience in market evaluation, segmentation, brand positioning, value proposition, brand equity & valuation, brand portfolio management, social media strategy & analytics, and marketing effectiveness for clients such as Mondelez, eBay, The Cosmopolitan Hotel, Johnson & Johnson, PepsiCo, T-Mobile, United Airlines, Samsung, Electrolux, Cisco Systems, UBS, Cartier, Swarovski and Best Buy.
Before joining Prophet, Joerg was a managing director at the Marketing Center Muenster. During this time he led several marketing projects in strategy development, brand management, and customer relationship management for a variety of German DAX companies including BMW, Deutsche Post, Volkswagen, Lufthansa and Deutsche Bahn.
Follow Joerg on twitter: @JoergNiessing
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