The London-based start-up Cuvva competes with incumbents by making it easy for drivers to buy pay-as-you-go insurance.
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Value innovation is the cornerstone of new market creation.
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Karel Cool
Professor of Strategic Management
Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy (e. g. competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; industry overcapacity; critical mass races, customer value creation and capturing).
He has published in many journals, including Management Science, Harvard Business Review, the Strategic Management Journal, Organization Studies, Marketing Letters, and the Academy of Management Journal.
He has consulted with a variety of corporations, including Whirlpool, DaimlerChrysler, Expedia, PriceWaterhouseCoopers, Schering-Plough, Lufthansa, Banque de France, Unilever, DaimlerChrysler, Borealis, Exxon, Solvay, Shell, IBM, NovoNordisk, KBC, McKinsey, BCG, Amgen, KGL Kuwait, Hearst, etc.
Latest Posts and Articles
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