Value innovation is the cornerstone of new market creation.
Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy (e. g. competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; industry overcapacity; critical mass races, customer value creation and capturing).
He has published in many journals, including Management Science, Harvard Business Review, the Strategic Management Journal, Organization Studies, Marketing Letters, and the Academy of Management Journal.
He has consulted with a variety of corporations, including Whirlpool, DaimlerChrysler, Expedia, PriceWaterhouseCoopers, Schering-Plough, Lufthansa, Banque de France, Unilever, DaimlerChrysler, Borealis, Exxon, Solvay, Shell, IBM, NovoNordisk, KBC, McKinsey, BCG, Amgen, KGL Kuwait, Hearst, etc.
Consolidation speeds up in the global tyre industry as Pirelli gains rare access to the Chinese market ahead of Western peers.
Supercomputing is being squeezed by new cloud computing competitors and more expensive component suppliers. How will the likes...
“I think it’s simply irresponsible to declare that we don’t need [shale gas] and we don’t want [shale gas] here in Europe”. ...
Michelin has done it all. It was the innovator of the radial tire, which the world is still driving on today; Michelin’s tires...