With scale, Chinese online insurer ZhongAn has created a market where there was none before.
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Value innovation is the cornerstone of new market creation.
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Karel Cool
Professor of Strategic Management
Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy (e. g. competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; industry overcapacity; critical mass races, customer value creation and capturing).
He has published in many journals, including Management Science, Harvard Business Review, the Strategic Management Journal, Organization Studies, Marketing Letters, and the Academy of Management Journal.
He has consulted with a variety of corporations, including Whirlpool, DaimlerChrysler, Expedia, PriceWaterhouseCoopers, Schering-Plough, Lufthansa, Banque de France, Unilever, DaimlerChrysler, Borealis, Exxon, Solvay, Shell, IBM, NovoNordisk, KBC, McKinsey, BCG, Amgen, KGL Kuwait, Hearst, etc.
Latest Posts and Articles
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Reply from author: - Thank you Vandana.
Reply from author: - Hello Lisa, When I run leadership storytelling sessions I often find that those who...
Reply from author: - My pleasure Christel. I agree with your comment. People need to feel the environment...
Reply from author: - Many thanks for your comment Adeniyi. You might also find this article of value:...
Founder B15 - Interesting insights on how to create a culture of collaboration. Thanks for sharing. To...