With scale, Chinese online insurer ZhongAn has created a market where there was none before.
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Value innovation is the cornerstone of new market creation.
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Karel Cool
Professor of Strategic Management
Karel Cool's research, teaching and consulting focus on problems of industry dynamics and competitive strategy (e. g. competitive positioning; assessment of profit opportunities in markets; strategic supply chain dynamics and management; industry overcapacity; critical mass races, customer value creation and capturing).
He has published in many journals, including Management Science, Harvard Business Review, the Strategic Management Journal, Organization Studies, Marketing Letters, and the Academy of Management Journal.
He has consulted with a variety of corporations, including Whirlpool, DaimlerChrysler, Expedia, PriceWaterhouseCoopers, Schering-Plough, Lufthansa, Banque de France, Unilever, DaimlerChrysler, Borealis, Exxon, Solvay, Shell, IBM, NovoNordisk, KBC, McKinsey, BCG, Amgen, KGL Kuwait, Hearst, etc.
Latest Posts and Articles
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“I think it’s simply irresponsible to declare that we don’t need [shale gas] and we don’t want [shale gas] here in Europe”. ...
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I agree with you Nathan - Everything you thought and wrote makes sense.
Dynamic and disruptive change - It reflects the rumbling in the marketplace for creative approaches to...
Director - Even if people do consider possible unknown information and thus get the confidence to make a...
Thanks for the comment - Primoz...
Student and businessman - I wonder whether volition is the correct term as very often management paralysis...