Value innovation is the cornerstone of new market creation.
Patrick 'Mad' Mork
Patrick Mork's mission to is help business leaders live powerful, meaningful lives. Over the past 20 years he has led and built marketing teams at a number high profile start-ups at well as Fortune 500 companies including Google and PepsiCo.
Patrick has also been an active board advisor and coach to several start-up founders including those at Onavo (Acquired by Facebook), Distimo (Acquired by App Annie), and more recently at Zently.
Multicultural at heart, Patrick speaks four languages fluently and has worked across Europe, South America and the United States. He holds a MBA from INSEAD.
Patrick has spoken at numerous conferences including Google IO, CTIA, South by SouthWest, Ad:Tech, MWC, Omma Digital and the MMA Forums. Patrick's passion to is help people align their skills, backgrounds and passions with careers that make them fulfilled and complete.
Originally from Brussels, Belgium Patrick is an avid fan of history, psychology, talent management, yoga and cycling.
The ten qualities you should look for when interviewing potential CMOs for your start-up.
Fewer start-ups would fail if marketers had a bigger say in the 4 Ps of the marketing mix.
Having the best product won’t help your start-up without a focus on segmentation, targeting and positioning.