A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
Mi Ji is currently an Institute Senior Executive Fellow at the INSEAD Blue Ocean Strategy Institute (IBOSI). She holds a Ph.D. in Government from Cornell University and an MBA from INSEAD. Before joining IBOSI, Mi was a professor of International Political Economy at Peking University, specialising in multinational investment and international business strategy.
Mi was a major researcher for Kim & Mauborgne’s book Blue Ocean Strategy and the official translator of the book’s Chinese version, which topped the bestseller list and won numerous awards in China. Her current research focuses on BOS and its application in geographical markets, and the empirical testing of the reconstructionist theory of strategy.
As an expert on blue ocean strategy, Mi has taught blue ocean strategy extensively to executives, government officials and business school students. She has also been a keynote speaker on blue ocean strategy for various events around the world.