Nathan Furr is an Associate Professor of Strategy at INSEAD where he teaches innovation and technology strategy. Nathan’s research focuses on innovation and technology strategy, particularly how new and established firms adapt to technology change and enter new markets. He is a recognised expert in innovation, entrepreneurship, and value creation, co-authoring The Innovator's Method (published by Harvard Business Review Press, 2014), Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation , and multiple articles in Harvard Business Review and Sloan Management Review. His latest book is Leading Transformation: How to Take Charge of Your Company’s Future (Harvard Business Review Press, 2018). Nathan also sits on the investment board of the Kickstart Seed Fund, an innovative early-stage venture fund and was the founder of the International Business Model Competition.