Nathan Furr is an Associate Professor of Strategy at INSEAD where he teaches innovation and technology strategy. Nathan’s research focuses on innovation and technology strategy, particularly how new and established firms adapt to technology change and enter new markets. He is a recognised expert in innovation, entrepreneurship, and value creation, co-authoring The Innovator's Method (published by Harvard Business Review Press, 2014), Nail It then Scale It: The Entrepreneur’s Guide to Creating and Managing Breakthrough Innovation , and multiple articles in Harvard Business Review and Sloan Management Review. His latest book is Leading Transformation: How to Take Charge of Your Company’s Future (Harvard Business Review Press, 2018). Nathan also sits on the investment board of the Kickstart Seed Fund, an innovative early-stage venture fund and was the founder of the International Business Model Competition.
Learning and using rules of thumb makes a difference both during crises and when opportunity knocks.
Managing the current crisis is an inside job.
Transformative change requires organisations to rethink the way they envision their future.
Firms that choose the non-dominant technology in an industry shakeout can innovate in other ways.
The most valuable innovation is often found at the intersection of firms’ capabilities. Exploiting these opportunities requires...