V. "Paddy" Padmanabhan

“Paddy” Padmanabhan is the Unilever Chaired Professor of Marketing, INSEAD-Singapore. Prior to joining INSEAD, he was the John K. and Ellen A. Wallace Distinguished Professor of Marketing at the Olin School of Business, Washington University (1998-2002) and Associate Professor of Marketing and Fletcher Jones Faculty Fellow at the Graduate School of Business, Stanford University (1990-1998). He has been a Visiting Professor at the Kellogg Graduate School of Management, Northwestern University, and INSEAD-France.

 

His current research focuses on Business Opportunities and Challenges in Developing Economies, Economic Crises and their implications, Pricing and Supply Chain Management. He is among the top 250 most highly cited scholars in the world in Economics and Business. His research has generated numerous honors including recognition as among the Top 10 Most Influential Papers published in the 50 years of publication of Management Science (1954-2004). He has consulting, executive teaching and expert witness experience with companies ranging from multinationals (e.g., Hewlett Packard, Nokia, Syngenta, Coca Cola, Lufthansa, Monsanto, Target, Japan Tobacco, Westpac, OCBC, etc.) to start-ups across Asia, N. America, S. America and Europe.

 

Read case studies by Paddy here.