Amid the relentless pursuit of creativity, it may be time to reconsider how we define it.
In most scenarios, B2C companies have more to gain by bargaining than not.
How positive bias can lead overconfident investors to inflate the size of their wins and forget their losses.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
