Behavioural science | INSEAD Knowledge

Strategy

How Does Self-Serving Attribution Affect Strategic Decisions?

Ji-Yub (Jay) Kim

How a firm evaluates its past alliance performance can influence its choice between future alliances and acquisitions.

Marketing

The Positive Effect of Multiple Narrating Voices

Amitava Chattopadhyay

Using two or more narrators in ads can increase consumer attention and boost persuasion.

Career

Why It Pays to Be Sceptical About Behaviour Tests

Felix Jan Nitsch

Using such techniques to assess individual personality traits such as rationality might overstate their potential.

Leadership & Organisations

The Special Bond Behind Every Brilliant Idea

M. Lazar, E. Miron-Spektor, J. Mueller

The way we view ourselves shapes the way we develop and connect with our own ideas.

Operations

Better Human-AI Collaboration May Depend on Workflow Design

P. Puranam, R. Mehra

Improving how humans work with algorithms could simply be a matter of redesigning workflow.

Leadership & Organisations

Paradox Mindset: The Source of Remarkable Creativity in Teams

E. Miron-Spektor, K. Emich, L. Argote, W. Smith

Teams are more successful if they embrace internal differences and explore conflicting ideas instead of glossing over them.

Marketing

How to Shoot for the Holy Grail of Social Media Marketing

Abhishek Borah

Quality, consistent and simple messaging is what will bring in sales. The rest is just noise.

Marketing

Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

A. Barasch, J. Silverman

People often go out of their way to repeat a behaviour if it is logged and highlighted to them.

Strategy

Why the Customer Isn’t Always Right

Alixandra Barasch

Consumer behaviour on food-logging tools reveals initial expectations don’t match actual experience.

Career

The Pitfalls of Flaunting Your Social Status

A. Barasch, S. Srna, D. Small

Ditch the luxury logos if you want to be seen as a cooperative team player.

Career

How Family-Work Conflict Keeps Us Glued to Our Mobile Phones

C. Trombini, M. Magni, M. Ahuja

Torn between family obligations and work, many people can’t resist working on their phones after hours, creating a downward spiral for their well-being and home life.

Entrepreneurship

Escaping the Survival Trap

Martin Gargiulo

Why expanding your network is crucial for long-term creative success.

Leadership & Organisations

How Conversations About Work Affect Closeness

Spencer Harrison

'The 36 Questions That Lead to Love’ can teach us something about fostering connectedness and trust in the organisation.

Leadership & Organisations

Gratitude Is More Powerful Than You Think

C. Trombini, P. M. Tang, R. Ilies

Regular appreciation and thanks from service users can make a huge difference in the lives of burnt out essential workers.

Leadership & Organisations

Meditating Away a Guilty Conscience

A. C. Hafenbrack, M. LaPalme, I. Solal

Mindfulness meditation can make one feel less bad about moral violations as well as lessen the desire to make amends.

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