Logo Knowledge

Behavioural science

Sort by:

Recipe book ingredients

Leadership & Organisations

A Recipe for Success

M. Jarrett and Andy J. Yap

Personal transformation and constant practice placed Chef Rishi Naleendra on the road to Michelin recognition
Window of the souvenir shop in the courtyard of Windsor Castle

Marketing

How Much Is That Display in the Window?

Abhishek Borah

It literally depends on which direction you're going.
AI Tools Mental Health Support

Responsibility

Could AI Tools Actually Help Us Feel Better?

Johannes Eichstaedt

Millions already lean on chatbots for emotional support. With careful development, they could deliver a new generation of mental healthcare.
one green chair in a sea of red chairs

Marketing

How Do We Excuse Our Bad Behaviour?

Stephanie Lin

A look at the strategies consumers use to justify actions that conflict with their values.
Nutri-Score A indicated on a food package close-up

Marketing

When Nutrition Labels Work – and When They Don't

P. Chandon, A. Indaburu

At-a-glance nutrition labels on restaurant menus can promote healthier choices among middle-class consumers. But what about the rest?
Work team having fun

Leadership & Organisations

Why Leaders Need to Take Play Seriously

Manfred F. R. Kets de Vries

Play isn’t just for children; it’s a survival skill for creativity, resilience and innovation.
Best of 2025

Leadership & Organisations

Our Best of 2025

INSEAD Knowledge

Impactful insights from INSEAD faculty on generative AI, the economics of sustainability and what it means to lead.
Siamese fighting fish

Marketing

The Power of Strategic Rivalry

A. Borah, J. Berendt, S. Uhrich, G. Kilduff

Done right, referencing your arch-rival in marketing campaigns can drive engagement and sales.
Father and son playing catch outdoors

Leadership & Organisations

How Behavioural Science is Transforming Early Childhood

H. Plassmann, L. Sadoulet

An executive education programme created by INSEAD and its partners is making a measurable, enduring impact on early childhood development.
two people walking away from each other

Responsibility

Can People With Extreme Political Views Change?

N. Klein, R. E. Lim

Those with extreme political attitudes are often assumed to be more resistant to change than moderates. But this isn’t always the case.
pop art of human arm wrestling robot arm

Strategy

The Power of AI to Shape Negotiations

Horacio Falcão

How to harness the vast potential of AI to enhance negotiation outcomes – while navigating its challenges.
1 comment
interlinked puzzle pieces

Strategy

How Does Self-Serving Attribution Affect Strategic Decisions?

Ji-Yub (Jay) Kim

How a firm evaluates its past alliance performance can influence its choice between future alliances and acquisitions.
retro microphones

Marketing

The Positive Effect of Multiple Narrating Voices

Amitava Chattopadhyay

Using two or more narrators in ads can increase consumer attention and boost persuasion.
behaviour economics fjn

Career

Why It Pays to Be Sceptical About Behaviour Tests

Felix Jan Nitsch

Using such techniques to assess individual personality traits such as rationality might overstate their potential.
Woman brainstorming ideas

Leadership & Organisations

The Special Bond Behind Every Brilliant Idea

M. Lazar, E. Miron-Spektor, J. Mueller

The way we view ourselves shapes the way we develop and connect with our own ideas.