In the new edition of “The INSEAD Perspective: Spotlight on Asia” podcast series, Sameer Hasija, Dean of Asia at INSEAD, speaks with Winnie Jiang, Assistant Professor of Organisational Behaviour, about how organisations and individuals in Asia are changing the way they think about work, training and careers. 

In particular, Jiang identifies a fundamental shift from "institutionalised" to "uninstitutionalised" career transitions. Unlike the past, where career changes – such as moving from journalism to law or banking to baking – followed clear routes and required standard qualifications, today’s job landscape has been totally upended by AI and geopolitical uncertainty. 

This makes identifying "safe" next steps, or a stable career that can guarantee success nearly impossible, creating real anxiety. AI’s transformation of how skills are learned and a global reduction in entry-level hiring are further feeding a growing unease among many employees about their futures.  

For Jiang, the key to navigating this disruption is not to resist technology but to actively embrace experimentation. By becoming experts in specific AI tools, individuals don’t just increase company productivity, they can also enhance their own roles and add greater meaning to their work.

Jiang illustrates this with her research of a Chinese automobile firm that successfully shifted its narrative around AI from cost savings to employee empowerment. By framing the technology as a tool to delegate mundane tasks, the company freed up employees for more meaningful work, turning their initial fear into deeper engagement and greater job satisfaction. 

The shift towards "uninstitutionalised" careers may offer another positive. In many of Asia’s collectivist and "face" cultures, where career choices have historically been tied to family pride and stability, current uncertainty may ironically liberate younger generations to pursue work that they find personally fulfilling. 

Schools like INSEAD have an important role to play in this transformation. It is their responsibility to help people and organisations turn technological disruption into an opportunity for professional growth that benefits both the firm and the individual.