Strategy | INSEAD Knowledge

Strategy

The World’s Most Talent Competitive Countries, 2025

P. A. L. Evans, L. F. Monteiro, R. E. Reynoso

The latest edition of the Global Talent Competitiveness Index unveils a new country at the top of the rankings, alongside insights on maintaining an edge in a rapidly evolving world.

Entrepreneurship

How to Mine Better Innovation From the AI Gold Rush

E. D. Yilmaz, T. Meyer

Cultivate genuine innovation through experienced evaluation, strategic intent and mechanisms that reward novelty over replication.

Operations

The CEO's AI To-Do List

T. C. Redman, G. Gioux, T. Evgeniou

Five things that CEOs need to take charge of – rather than delegate – for AI initiatives to succeed.

Operations

Taking on the AI Adoption Challenge

Lily Fang

What’s holding companies back from taking full advantage of the technology, and which trends should they keep in mind?

Strategy

Can Asia Benefit From the AI Boom?

S. Hasija, H. Kim

With AI democratising knowledge and enabling more capital- and labour-efficient businesses, could the “Asian Century” finally be on the horizon?

illustration of two business partners on a rocket

Strategy

How Firms Can Better Build on the Knowledge of Start-Ups

B. Decreton, L. F. Monteiro, F. Polidoro Jr.

Building on knowledge created by start-ups can help firms improve innovation – but be mindful of these potential roadblocks.

Illustration of butterfly evolution symbolising digital transformation

Strategy

AI Transformation Is Not About Tech

B. Conversano, V. Satopää

Why AI initiatives fail when leaders treat them like typical tech rollouts.

Responsibility

Can AI Help Build Smarter Humans?

T. Evgeniou, T. Gordon

Technology must be designed to improve humanity, not replace it.

Strategy

Flowers, Bees and the Secret to Platform Growth

P. Albuquerque, L. Stourm

A fresh take on the sharing economy’s challenge of attracting both users and providers.

Strategy

Brazil’s Digital and AI Talent Landscape: Leapfrogging or Left Behind?

L. F. Monteiro, E. Bechara

Can digital and AI talent drive growth? Or will systemic bottlenecks continue to hold the country back?

Operations

INSEAD Insights: September 2025 Research Picks

Lily Fang

The real story behind slow productivity growth, how to get more value from clinical trials, why data quality is key and more.

group of people representing employees in an organisation

Leadership & Organisations

How AI Is Transforming HR

E. Bechara, T. Evgeniou, G. Gioux

With the right approach, HR leaders can design a new kind of AI-enabled organisation.

Leadership & Organisations

Have You Really Counted the Costs of GenAI?

Mark Mortensen

It's easy to chase productivity gains with generative AI. But are you also accounting for the value you may be giving up?

Entrepreneurship

The Start-Up That Survived the "Kill Zone"

Michaël Bikard

How Sofar Sounds kept its place when Airbnb entered its space.

Marketing

How Brands Can Win Big With Inclusion Strategy

D. Dubois, K. Ogodazi

Identity is an increasingly central driver of consumer purchases, even as diversity suffers backlash in some parts of the world. Here’s how brands can get it right.

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