Strategy | INSEAD Knowledge

robot representing ai controlling a human brain

Technology & Innovation

How to Use AI Without Eroding Critical Thinking

M. Tamisier-Fayard, T. Evgeniou, A. Fayard

AI systems should be designed to strengthen diverse thinking, deepen expertise and preserve human agency.

four coloured pushpins marking a strategic location

Strategy

Four Strategies to Nailing Agentic Commerce Ecosystems

A. Shipilov, F. Burelli

As agentic commerce rewires the market, leverage your ecosystem to become a core partner in others.

Leadership & Organisations

Beyond Automation: How AI Is Changing Management

P. Puranam, P. Gulati, A. Marchetti

AI isn’t only changing what work gets done; it’s also changing how organisations coordinate, allocate authority and manage interdependence.

Marketing

Why Does Spending Money Feel So Painful?

Lily Fang

Insights on rewarding asymmetric teams, strategic decision-making, AI buildouts and more.

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Operations

Growth Through Sustainability, Backed by Data

K. Cool, J. Liao, A. Izquierdo

How an automative repair company drove both growth and sustainable operations though innovation and reliable data.

many typewriters against a pink background

Strategy

How Your Firm’s Story Affects Its Share Price

Henrich Greve

Describing your organisation in ways that align with how others view it can improve its valuation, especially if you’re branching out into new industries.

the world map represented by colourful gear to represent interdependencies

Leadership & Organisations

How MNC Boards Must Govern Differently

José (Joe) Santos

Globalisation has reached a new phase: The world is global yet fragmented. How can the governance of MNCs keep up?

illustration of people clustered around technology

Technology & Innovation

How Technology Is Changing the Work of Management

INSEAD Knowledge

Beyond asking which tasks technology can automate, consider what kind of organisation it can help create.

Leadership & Organisations

Can More Women Leaders Be Both Liked and Effective?

Asher Lawson

How women leaders communicate in a crisis – including whether they use gender-stereotypical language – can either support or undermine their position of power.