
With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.
Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.
A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
Value innovation is the cornerstone of new market creation.
How to shift from dividing to expanding the economic pie.
Retailers are focused on competing instead of creating.
Why non-disruptive creation is as important as disruption in seizing new growth.
How Justin Trudeau’s textbook blue ocean strategy made him the unlikely Canadian Prime Minister.
The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity...
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy...
In a rapidly changing business environment disrupted by increased regulatory reforms, digitalisation, societal demands, capital...
A series of blog posts about how changes in culture and technology are reshaping what managers do. INSEAD professors Pushan...
MBA - Very insightful and makes a great sense,even professional negotiators falls under these categories of...
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Very informative and useful - I need to improve more on active listening as its very important in the...
Thanks for sharing this blog. - Thanks for sharing this blog. In an employee performance review, managers...
HR Business Partner - Hello ...