Value innovation is the cornerstone of new market creation.
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Value innovation is the cornerstone of new market creation.
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The W. Chan Kim & Renée Mauborgne Blog
By W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
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How to shift from dividing to expanding the economic pie.
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Retailers are focused on competing instead of creating.
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Why nondisruptive creation is as important as disruption in seizing new growth.
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How Justin Trudeau’s textbook blue ocean strategy made him the unlikely Canadian Prime Minister.
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The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity...
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High performing and sustainable market-creating strategies align value, profit and people.
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The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
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Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...
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I agree with you Nathan - Everything you thought and wrote makes sense.
Dynamic and disruptive change - It reflects the rumbling in the marketplace for creative approaches to...
Director - Even if people do consider possible unknown information and thus get the confidence to make a...
Thanks for the comment - Primoz...
Student and businessman - I wonder whether volition is the correct term as very often management paralysis...