Value innovation is the cornerstone of new market creation.
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Value innovation is the cornerstone of new market creation.
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The W. Chan Kim & Renée Mauborgne Blog
By W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
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How to shift from dividing to expanding the economic pie.
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Retailers are focused on competing instead of creating.
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Why nondisruptive creation is as important as disruption in seizing new growth.
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How Justin Trudeau’s textbook blue ocean strategy made him the unlikely Canadian Prime Minister.
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The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity...
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High performing and sustainable market-creating strategies align value, profit and people.
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The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
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Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...
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