Value innovation is the cornerstone of new market creation.
The W. Chan Kim & Renée Mauborgne Blog
By W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
-
-
How to shift from dividing to expanding the economic pie.
-
Retailers are focused on competing instead of creating.
-
Why nondisruptive creation is as important as disruption in seizing new growth.
-
-
How Justin Trudeau’s textbook blue ocean strategy made him the unlikely Canadian Prime Minister.
-
The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity...
-
High performing and sustainable market-creating strategies align value, profit and people.
-
The rising needs of consumers and their increasing voice means organisations need to move in new, creative directions.
-
Firms trying to tap into new markets for growth often fall into the traps of putting resources into wooing existing customers...
- 1
- 2
Ms - Manfred thank you for your insight I will be discussing the very question in my philosophy group tom. ...
Technologists as Chief Digital/Transformation Officer ? - Agreeing with Joerg and Fred's conclusions and...
Alleviating biases is key - Very interesting article and findings. To make collaborative ideation...
Leadership Trainer - I'm interested in the Responsible Leadership Program
humanism - Facing the humanist vacuum requires courage. but science is going in the opposite direction.