With limited resources at hand, companies need to stay smart and efficient when it comes to investing in innovation.
The W. Chan Kim & Renée Mauborgne Blog
By W. Chan Kim and Renée Mauborgne
W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Co-Directors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the New York Times and #1 Wall Street Journal Bestseller Blue Ocean Shift - Beyond Competing and the international bestseller Blue Ocean Strategy.
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Four questions to help you rethink industry logic and existing practices to prepare for a powerful comeback.
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A blue ocean mindset uncovers hidden opportunities amid the Covid-era economic crisis.
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Value innovation is the cornerstone of new market creation.
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How to shift from dividing to expanding the economic pie.
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Retailers are focused on competing instead of creating.
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Why non-disruptive creation is as important as disruption in seizing new growth.
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How Justin Trudeau’s textbook blue ocean strategy made him the unlikely Canadian Prime Minister.
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The ten-year expanded edition of Blue Ocean Strategy came out this year. Blue ocean strategy continues to grow in popularity...
Professor - Congratulations, Bob, on a lifetime of path-breaking, pioneering research. It exemplifies the...
INSEAD Chaired Professor Emeritus in Corporate Governance - The work is very relevant to issues today in...
Thank you - Thank you for this insightful and inspiring synopsis!
Great questions Matteo - Great questions Matteo....
use of thought provoking titles - I have a personality that believes in making things simple to understand...