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Please be informed that the website is currently undergoing migration.
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    Latest Articles
    • In Age of Deglobalisation, MNCs Need Closer Ties to Thrive

      Cultivating relationships with local communities and other...

    • Better Human-AI Collaboration May Depend on Workflow Design

      Improving how humans work with algorithms could simply be a...

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  • Building a Customer-Centric Mindset
    April 20, 2015

    Organisations that want to become customer-centric must shift their focus from tools towards people in the organisation in...

    1
  • The Characteristics of Effective Brands
    April 8, 2015

    Winning brands thrive because they’re aligned with strategic objectives and adapt over time.

    1
  • Brain Scans Show What’s Wrong With Conventional Marketing
    April 2, 2015

    Identifying what makes some people more responsive than others to marketing actions leads to more effective campaigns.

  • Four Steps Boards Should Take to Build Global Brands
    March 16, 2015

    The board has a much more critical role to play in successful branding than ever before. It needs to act as the catalyst,...

    2
  • So, You Think Your Customers Understand Percentages?
    March 10, 2015

    Most consumers incorrectly believe that a 50 percent cost discount is worth the same as a 50 percent benefit bonus, or that a...

  • The Eight Most Common Big Data Myths
    March 5, 2015

    The hype surrounding “Big Data” does businesses a disservice by making it all look much too easy.

    12
  • How Focusing on the Pleasure of Eating Can Reduce Obesity
    March 3, 2015

    To increase public health and food company margins, food marketers must realise size and pleasure are not correlated—at least...

    2
  • Why Brands Are So Important
    February 25, 2015

    Without a strong brand-building philosophy, many developing companies may never truly emerge to global prominence.

  • Resurrecting a Falling Brand
    February 12, 2015

    The revival of McDonald’s will be a detailed, painful, disciplined and comprehensive journey but an essential one.

  • How Much Choice Should Consumers Have?
    January 22, 2015

    The retail sector bends over backwards to give the consumer an inordinate number of product choices, and yet, does the consumer...

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Twitter Feed
  • The message is "We are going to treat you like an adult.”    #HybridWork https://t.co/SK9JDqxzJU https://knowledge.insead.edu/leadership-organisations/challenging-assumptions-about-flexible-work-13411 via INSEADKnowledge
  • Ask yourself 3 questions: Who are you? What do you stand for? And who would you like to be?    https://t.co/pm2f60duAl https://knowledge.insead.edu/career/ten-steps-towards-a-more-fulfilling-life-19231 via INSEADKnowledge
  • Corporate Venture Capitalists can bring substantial resources and support to the table, but start-ups would be wise… https://t.co/CkmwutmjJI https://twitter.com/i/web/status/1558030695959764992 via INSEADKnowledge
Latest Comments
  • Abhi, 02.08.2022 at 06.07 am
    How to Shoot for the Holy Grail of Social Media Marketing

    Great questions Matteo - Great questions Matteo....

  • Matteo , 21.07.2022 at 12.08 pm
    How to Shoot for the Holy Grail of Social Media Marketing

    Founder of jclutz.com - Dear Abhishek...

  • Mohammed11, 12.07.2022 at 01.27 pm
    Why Facebook Is Rebranding Itself as Meta

    Aapershate - These are some nice blog post

  • Abhishek Palteru, 23.06.2022 at 11.00 am
    Consumer Streaks Are Motivating – The Key Is Keeping Them Alive

    Very interesting article - Thanks for this very interesting article. If I were to combine the learnings...

  • Ivan G. Somlai, 06.05.2022 at 06.07 am
    The Pitfalls of Flaunting Your Social Status

    Director - ETHNOBUREAUCRATICA - Finally--some sound advice on this topic :) Thank you.

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