Sustainability impacts everyone, though not always in equal measure, with disadvantaged members of society often suffering the most from unsustainable practices. For example, communities facing racial discrimination are often more exposed to environmental hazards and climate risks.

The reality is that addressing such inequalities, be they economic, cultural or environmental, is crucial to create the stable and inclusive societies needed for sustainable development, says Kaisa Snellman, Associate Professor of Organisational Behaviour.

In this episode of INSEAD Explains Sustainability, she explains how adopting a more inclusive approach also makes business sense. According to the World Business Council for Sustainable Development, realising the Sustainability Development Goals, and unlocking the new business opportunities and operational efficiencies they represent, could be worth over US$12 trillion annually by 2030. 

What’s more, when organisations embrace diverse perspectives and ensure equal opportunities, they tap into a broader talent pool. This diversity ensures that businesses are better placed to understand diverse market needs and as a result, are better able to develop more innovative solutions to real-world sustainability challenges.

To achieve meaningful results when it comes to diversity and inclusion, it is vital that organisations don’t just see them as a compliance issue. Instead, such initiatives must be driven by committed leaders with adequate resources supported by systems to track progress and ensure accountability. 

A transition to a more sustainable society requires coordinated action across multiple dimensions. It must be equitable and offer opportunities to all communities to achieve lasting success.