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Demystifying China's Internet Giants


Demystifying China’s Internet Giants

Demystifying China’s Internet Giants

A behind-the-scenes look at what makes or breaks China’s Big Tech flagbearers and their foreign exploits.

Love them or loathe them, Chinese tech giants such as ByteDance, Alibaba and Tencent have become global household names in e-commerce, digital payments, social media and gaming in a few short years. Relatively little is known about these firms, but a new book may just change that.

Written by INSEAD Professor of Strategy Guoli Chen and Jianggan Li, founder and chief executive of venture capital firm Momentum Works, Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing shines a light on the success – and failure – of the likes of TikTok, Shein and WeChat beyond their home market of China.


In this podcast, Chen dissects the phenomenon using what he terms the POP-Leadership framework. Short for people, organisation, product and leadership, POP-Leadership can help companies think systematically about their strategy for overseas expansion.

Chen, who carried out extensive interviews with Chinese executives and investors for his book, gives us a behind-the-scenes look at how TikTok became the world’s leading social media app, how Xiaomi established an early foothold in India and how e-commerce upstart Shopee has held its own against Alibaba-backed Lazada in South-east Asia.

Edited by:

Lee Seok Hwai

About the author(s)

About the research

This conversation is based on the book Seeing the Unseen: Behind Chinese Tech Giants' Global Venturing, published by Wiley and available on Amazon.

Related Tags

Research for the World
Strategic Agility
War for Talent
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